Relevant & personalized cold calling

Think of your best customers - if a prospect exactly like them was in front of you right now...What would you say to that person? How would you position your offer?👆 We do this at scale - to book you sales meetingsWITHOUT:
- you sacrificing time,
- getting rejections,
- or mastering cold calling.

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Case study: Kinsta
$18,000+ in pipeline generated ($432,000 in customer LTV) in 8 months for a web hosting company

- Company: Kinsta
- SaaS/PaaS company
- Sells web hosting for WordPress sites
- Target market: web & marketing agencies, large traffic sites/brandsAlready phenomenal at generating inbound traffic. New opt-ins almost every day.
But did not have a predictable outbound process that generated sales opportunities on demand without relying on referrals, inbound traffic, marketing, etc.Solutions:
1- Closed-lost deals, churned customers in the last 5-10 years
Found these leads via HubSpot filters
Called them with unique angles based on past history and interactions
Made relevant, no-brainer offers to book sales meetings for updated needs/pain/solutions2- Active but ghosted deals
AEs preferred working on HOT and new deals
So I helped them follow up and retarget the leads who had recent conversations (some even received proposals) that cost HOURS but went ghost3- Cold traffic
Used LinkedIn Sales Navigator for pulling leads
Approx. 40 connection requests per day
50-60% connection rate
Relevant messaging to each new connection to book callsTotal pipeline generated (in monthly value): +$18k
I was #1 outbound SDR in the company.
Carried 40% of the entire team goal.Average deal monthly value: $700
Average customer lifespan: 24 months
Average deal LTV: $16,800 ($700 x 24 months)Total pipeline generated in LTV: $432,000 in 8 months

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Case study: digilite
$60,000 in pipeline generated in 2 weeks for a marketing agency in toronto

- Company: Digilite
- Local marketing agency in Toronto
- Sells SEO, ads, web dev, and software dev
- Founder-led sales team
- Target market: local manufacturers in TorontoFounder already had strong inbound sources from his network
But did not have any cold-traffic offers, messaging, or funnelsProblem: Warm vs. cold trafficWith warm traffic, you MAY be able to get around by showing a broad list of services with a price tag on each, and continue the sales conversation from there.This may work because warm prospects are already interested BEFORE reaching out - through referrals, exploring who you are, what you do, on their own. So by the time they reach out, it’s already a 70% ready-to-close deal.But this does not work on cold traffic -You’re the one reaching out - out of nowhere, suggesting the prospect to do SOMETHING that is supposed to be beneficial to them. But the prospect literally does not know who you are. There’s no trust built yet.So a broad list of services turns them off. It creates the feeling that you’re randomly calling them, trying to sell something useless that only benefits your commissions/sales. This comes across highly annoying and selfish. And it's one of the reasons why people hate cold callers.Solution: Hyper-relevant and personalized messaging, and cold-traffic offer build outThe offer, product, and processes - EVERYTHING, must be specifically relevant to the particular person you’re calling to show them this is truly for them, and earn their trust.Once they feel you’ve done your homework, and what you’re offering is ACTUALLY tailored to their unique situations, they fall in love talking with you (even if it's a cold call). You become someone of value, and have something useful to offer.I went through all the case studies to identify the patterns of deliverables that our ICP needed, the outcome they wanted to see, and the timeline, processes required to deliver said outcome.Based on these data points, I created my baseline offers and baseline scripts,I pulled the leads from Google Maps and started calling them with custom, unique angles and offers. (I also tested LinkedIn, but for this market group, Google Maps returned the best results).Every 40 calls gave us a new set of data that required new iterations before making more calls. This was an ongoing, dynamic, and constantly iterating process.We ended up adding $60k in pipeline within 2 weeks. Booked 4 sales meetings. 100% show rate. 3 were super qualified and fit. One was interested but was timing-dq'ed, and to be followed up.

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